It really depends on your goals and how much you want to control the client experience. Sending people to your broker’s site or Zillow might seem simpler, but it can dilute your personal branding and risk losing leads to other agents who also appear on those platforms. Having your own IDX website gives you the chance to:

1. Strengthen Your Brand: Keep visitors focused on you and your expertise.
2. Capture and Nurture Leads: Direct leads into your own CRM instead of sharing them with other agents.
3. Provide a Personalized Experience: Tailor search features, branding, and resources to match your style.

If building and maintaining strong client relationships is a priority, a dedicated IDX solution generally offers more control and long-term benefits than just sending clients elsewhere.